Kinetic Typography

"Kinetic typography—the technical name for "moving text"—is an animation technique mixing motion and text to express ideas using video animation. This text is presented over time in a manner intended to convey or evoke a particular idea or emotion. "--Wikipidea

I found the technic called "Kinetic typography" is a really effective and interesting way to express emotion by using typography in animation. I have saw this technic using in movie credits, I found it's lively and fascinating.

They are uselly usually no scenes included, but only audio and moving text, however, a good kinetic typography animation which use appropiate fonts and motion still convey a strong mood and feeling to viewer, Certain fonts can brought out certain emotion, the size and color of text plays a part of emphasis, combine with moving text and audio, viwer would have an immersed sense.
 
I have seen FIGHT CLUB many times, after I watch this clip, I found the method remarkably effective at creating a "you-are-there" feel.

chamical Burn-Fight Club