Japanese designer Masaaki Hiromura combined Japanese typography (Kanji) with symbols.
"I always think about ‘how information is conveyed’ rather than ‘how to convey information’. The most important thing to achieve is not expression but to find out essence. I want to continue thinking about the relationship between information and people. The ideal signage system is the one which doesn’t need any signs, I wish it could access one’s brain directly", Massaki Hiromura said.
The redesigned words communicate the idea of the word, without a need for its readers to understand Japanese—making the words recognizable to both Japanese and non-Japanese speakers.
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